More clearly than ever - Master car of the fine-car field . . . Roadmaster custom-build by Buick There is engineered into the Buick Roadmaster for 1954 more power, more comfort, more room, more luxurious handling, more visibility and more sweeping style advances than ever before in the history of this motorcar. The silken might of its Fireball V8 engine has been increased to 200 horsepower, with stepped-up fuel economy. Interiors are richer, more spacious, easier to enter and leave. The magnificent ride is more buoyant, more serene - and handling is a tremendously satisfying experience, with the more positive control of new front-end geometry, improved Buick Safety Power Steering, and with the option of Buick's improved Power Brakes. But the most striking features of this brilliantly performing Roadmaster is its longer, lower look - the new-day styling front to rear, capped by the high-visibility fashioning of the panoramic windshield. Here, in truth, is an automobile built to the principle that price is no barrier - yet you will find Roadmaster priced to be the outstanding buy in the fine car field.
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