A 1954 Matador Red Buick Super 4-door 6-passenger Riviera Sedan is featured on this double page of the 1954 Buick sales catalog. The text reads, Sparkling style . . . stunning value highlight Buick SUPER When you take the 1954 Buick SUPER, you take brand-new beauty, truly broad seats, sparkling new performance - and value that's a beacon light in the medium-price field. Hear you get long, low style lines - the whisper and wallop of a great 182-horsepower Fireball V8 engine with Twin-Turbine Dynaflow - the superbly gentle Million Dollar Ride - the deep comfort of spacious room, all-around visibility, feather-light handling - plus a host of the many new Buick advances for 1954 - all for the modest price that sets the SUPER as a car apart in its medium-price class. New from its far quieter tires to its rain-deflecting roof rail covers, the SUPER is a thrilling new experience in travel and comfort - and a buy on every count.
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