This is the first inside double page of the 1998 Ford F-Series Truck. The text reads, After fifty years, the F-Series still only comes one way... Built Ford Tough. For work. For play. You can depend on it. Traditions. People count on 'em. Country music as the Grand Ole Opry. Super Bowl Sunday. Clowns at a rodeo. NASCAR at Daytona. Without these things, life in America just wouldn't feel quite right. Built Ford Tough is another tradition folks count on. 1998 marks the 50th anniversary of the Ford F-Series. Ever since the first F-Series pickup rolled off the line in 1948, they've been part of the American spirit, part of American life. Tough work trucks. Tough play trucks. 50 years and counting.
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