A little background on sales is shown in this page of the 1998 Ford Truck F-Series sales brochure. The text reads, America is sold on the F-Series. It has been the preferred Full-Size pickup brand for 20 years in a row. Rated best-built American Full-Size Truck, it has more repeat buyers than any other. Everything but it's popularity has changed with your needs. In 1959, we introduced our first 4x4. In 1997, F-Series was first with a standard SuperCab third door. It was also the first Full-Size pickup truck to include a passenger side deactivation switch for its dual air bag system. At Ford, our philosophy is simple. Putting you first is our very first priority.
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