A red 1963 Plymouth 4-door sedan is shown on this page of the 1963 Plymouth sales catalog. The text reads, Plymouth V-8 engines are the toughest in their price range. Form manual to 3-speed automatic TorqueFlite, Plymouth transmissions are acknowledged most efficient. Together, they give Plymouth 63 its enthusiasm for running. It swells us to say: in the tough Plymouth-Ford-Chevrolet league, Plymouth 63 is the master with the motor running. Performance language raises the question of fuel economy. (Not to answer it would be risky with you and unfair to this car.) Except for the mighty Golden Commando "383" V-8, every Plymouth 63 engine - from the 30-D Economy Six to the new Commando 361-cubic-inch V-8 - delivers surprising mileage on regular gasoline. Now, "surprising" isn't specific, but six consecutive Mobile Economy Run class championships are. So is last year's Pure Oil Economy Trials victory. And so is this year's Proving Grounds Report which predicts "a continued fuel economy advantage" for Plymouth 63 over competitive makes. We call it a good car skilled in performance. We mean economical performance. It's the very best kind. Put Together with Excacting Care. No one (we hope) expects a car to go thousands of miles without requiring some sort of maintenance and repairs. What you do expect, or should, is a car that does the job without an unusual amount of trouble or expense, that serves you faithfully for a generous length of time, that provides reasonable resale value at the end of that time. Plymouth 63 was put together with exacting car. It's a...
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